Group Brand & Marketing Manager

Ally West

Ally West is an award-winning marketer who leads brand, marketing and digital for Charter Yacht.com and the managed fleet. Full of life and never short on personality, she makes sure every yacht in the portfolio is seen by the right people, in the right places, and charters as a result.

Ally came to yachting from luxury hospitality, starting at W Brisbane before leading brand storytelling and creative direction across Salter Brothers Hospitality’s portfolio of more than nineteen luxury hotels, retreats and lodges. That background taught her how to sell a five-star experience long before anyone arrives.

For each vessel she highlights what sets it apart, shaping a distinct brand and positioning before taking it to market across content, social media, PR, email, digital and partnerships. Owners, charter clients and partners get one person who understands the whole picture and is accountable for it, rather than a handful of agencies working in isolation.